South Africa is a country with many immediate needs. Above all else, is the drive towards economic development. People need access to opportunities.
We believe that the arts and creative sector can play a major role in economic recovery, yet this remains one of the most underserved and undervalued communities within South African society.
After nearly four years of experimenting, hosting focus groups and really listening to what the creative community has to say, we developed a three-pronged approach that get creatives paid, shifts perceptions around the arts and creates training opportunities that guide creatives on how to turn their talents into careers.